Sarah Prokopchak | Digital Summit Fort Lauderdale

Sarah Prokopchak

Account Executive
initiate-it
Sarah Prokopchak - initiate-it

Sarah’s role at initiate-it has grown exponentially since she joined the agency in 2013 as a part-time employee. Her organizational skills and creative talents quickly led to a full-time position as Account Executive, where she excels at developing strategy and execution on digital marketing campaigns for our largest clients including a global sales training franchisor. While attending conferences for the franchisees, she often hears how initiate-it’s expertise in creating highly effective digital marketing tactics has benefited them at the local level. This seasoned pro has also added Operations to her responsibilities at the agency. An enthusiastic team player, she loves watching her colleagues get excited when they experience an “Aha” moment that will elevate a client’s brand or have a great idea to share. A graduate of Longwood University, she took classes in criminology and psychology, and learned skills that she uses in client work. She prefers doing anything outdoors and lives in RVA’s Museum District, where she walks and bikes to nearby breweries and restaurants—often in search of sushi or Asian cuisine.