Matthew Capala is a seasoned digital marketing executive, SEO strategist, author, and keynote speaker. As a Polish immigrant who started out on the scaffolds of Manhattan, he learned how to use Internet marketing tools to create opportunities he would not have had otherwise. As a practitioner above all, he has spent the last 15 years delivering results to some of the most influential brands in the world, including L’Oréal, Novartis, and Calvin Klein. Matthew is the Founder and CEO of Alphametic (alphametic.com), a digital marketing agency headquartered in Florida, through which he and his team help their clients get more customers from Google and Facebook by using SEO, Digital Ads, and smart content. Prior to his move to Miami, he led a successful career as a Madison Avenue ad agency executive in New York, where he was also appointed Adj. Professor at NYU (’12 -’14). Matthew’s work and ideas have been featured in Forbes, Inc, Entrepreneur, MarketWatch, eMarketer, and Mashable. He regularly appears on some of the biggest marketing stages in the world. Check out his latest book, “The Psychology of a Website,” and connect with Matthew on social media @searchdecoder.