Jeff Roach | Digital Summit Fort Lauderdale

Jeff Roach

Chief Strategy Officer
SCS
Jeff Roach - SCS

As Chief Strategy Officer at SCS, Roach is tasked with connecting consumer and pop culture insights to creative and strategic planning that drives performance-based brand marketing for SCS’s clients. Jeff focuses on the intersection of digital technology, content, and media to build brands while developing campaigns that work to add value to consumers’ lives. Jeff has worked at the highest level of brand design and communication for brands such as Coors Light, Coca-Cola, McDonald’s, Microsoft, P&G, Vans, and Warner Bros., with an emphasis on creative strategy and technology innovation. Roach has presented at Adobe MAX, SXSW, Digital Hollywood, and Digital Kids Summit and has been featured in, among others, MarketingProfs, MediaPost, iMedia Connection, Ad Age and Adweek, and was the Editor-in-Chief of Fuel’s digital insights magazine, Generation Play.