Customer Experience: Gain a Competitive Advantage with Usability Testing

Usability Testing, or User Testing, involves using direct inputs from your users to optimize programming, improve the customer experience and increase engagement & conversion. Businesses are focusing their attention, investment and resources on human-centered design and reaping the benefits. Are you?

After this session, you’ll be able to:

• Show the investment value of User Testing to your company’s stakeholders
• Successfully perform User Testing, gather valuable insights and implement them
• Improve the Customer Experience of your digital platforms and programming

This session is for digital marketers who have several years’ experience strategizing, designing and/or supporting the launch of web platforms, apps, campaigns or programs.