Turn Your Reputation Into Revenue: How to Build an Influential Personal Brand

Are you in a commoditized industry? Do you constantly have to explain why and how your offerings and services are different from your competitors? Do you need more credibility in the marketplace? Are you in a reputation dependent business? In addition to making more money, do you want to make more impact?

If you answered yes to any of these questions, this session was built for you. We are in transition from a corporate dominated marketplace to a content, reputation, and influence driven business environment. People no longer just want to buy from you, they want to know you. They want to learn from you. They need to like and trust you before they meet you. In fact, 74% of Americans say they are more likely to trust you if you have an established personal brand and 58% of Americans say they are more likely to spend more money with you if you have an established personal brand that they know, like and follow. And these numbers are only going to get bigger. Transacting business today is no longer just about what you do, it’s about who you are.

In this inspiring, thought provoking and “what to do next” session, Amy LaVallie will share simple and straightforward strategies that your audience can use to immediately start growing their influence and building their personal brand. This is your crash course in learning how to become known in your targeted space.

After this session, you’ll be able to:

  • Uncover and utilize the #1 secret to building a bestselling personal brand
  • Ask and answer 6 critical questions that will help differentiate you in the marketplace
  • Understand what really matters to consumers when deciding whom to hire
  • Build a self-propelling online and offline personal brand infrastructure