Improve Your SEO with Google E-A-T: Learn It, Live It, Love It!

Google E-A-T (Expertise, Authoritativeness, and Trustworthiness) is so important that Google mentions it over 180 times in their Quality Raters Guidelines. Should it matter to you? You better believe it! Google E-A-T is the good stuff in SEO. It’s what establishes authority, grows your reach, and builds influence and a rabid fanbase. This session will provide you with tactics to develop E-A-T friendly digital marketing and improve your SEO efforts.

After this session, you’ll be able to:

• Build authority, trust, and reach by incorporating E-A-T into your SEO & marketing tactics
• Create an E-A-T friendly content marketing strategy
• Develop structured data that supports E-A-T

This session is for digital marketers who have experience with content strategy and SEO and want to understand how to build authority, trust, and reach by focusing on E-A-T friendly digital marketing tactics.