How to Leverage MarTech Tools for Growth Marketing
In this session, Jennings Social Media & MarTech CEO Valerie Jennings will discuss how you can achive marketing growth through the responsible use of emerging technologies. You’ll learn how to implement performance-based AI and MarTech-focused strategies to innovate your content marketing, SEO, and digital advertising.
After this session, you’ll be able to:
- Establish MQL and SQL goals with your marketing and sales teams to create a growth marketing strategy
- Streamline the prospecting and sales process using performance-based AI and MarTech-focused strategies
- See how new MarTech platforms can help track, measure and amplify your success on LinkedIn and other channels to support lead generation