How-To Perform A Succesful Content Audit

In today’s marketing landscape, content is at the core of everything you do. From your website to sales enablement and beyond, creating content that is consistent and aligned with your objectives can become a challenge. How can you ensure that your content works together toward your greater strategy and business goals? Performing a content audit helps you not only analyze your existing content, but also better inform your strategy going forward.

After this session, you’ll be able to:

  • Successfully perform a content audit
  • Use your audit to inform your content strategy
  • Measure the success of your content initiatives