Building the Brand Trifecta: Develop the 3 Key Messaging Components of a Brand that Wins More Work

Poor brand definition, positioning, and presence lead to a painful lack of buyers. That’s real risk for your bottom line. The good news is you can develop a brand that gets the right prospect to the right table at the right time. This session will teach you how to build a powerful brand message that creates compelling common ground with your target audiences, so they ultimately buy from you rather than the competition.

After this session, you’ll be able to:

• Implement best practices for creating a strong brand message that creates the path of least resistance to revenue
• Apply the three key brand components that provoke your prospects to want to have a conversation with you
• Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy