All Weather Marketing: How to Emerge Stronger from Recession

Marketers always need to make good decisions, but marketers especially need to make good decisions during bad times. Of course, making good decisions in bad times isn’t easy. It’s our belief that making good decisions requires studying good data over long periods, and investing in the strategies that have worked for many customers in many markets. Join Ty Heath, Director at LinkedIn’s B2B Insitute, for insights and tactics on navigating bad times and emerging stronger.

After this session, you’ll be able to:

  • Apply lessons learned from good data to emerge stronger from recession and other hard times
  • Invest in strategies that have been proven to work in many different markets and for different customer types
  • Use tactics to better navigate future challenges