Masterclasses | Digital Summit Fort Lauderdale

Digital Summit Masterclasses

Half-day, interactive workshops devoted to in-depth learning

“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”

Digital Summit Masterclass attendee

October 10, 2022 | 08:30AM – 12:30PM

(Included with Platinum Pass, upgrade required for Main Event Pass)

Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.

We have these amazing courses available for Digital Summit Miami/Fort Lauderdale:

Day 1 Monday, October 10

8:30am - 12:30pm

Crafting Customer-Centric Content That Drives Authority and Traffic

  • Dale Bertrand, Fire&Spark
  • Dale Bertrand

With the right content strategy you can grow website traffic and establish your business as an authority in your industry. Whether you’re selling to businesses or consumers, you’re always selling to human decision makers who need the right information at the right time to make a buying decision. This is why a customer-centric approach to content marketing is essential to attracting the right customers to your business.

In this workshop, Dale Bertrand will open his content marketing playbook for defining your target audience, analyzing competitors’ content, researching topics, choosing the right type of content to create, working with writers and promoting your content to maximize its reach.

At the end of this Masterclass, you’ll be able to:

  • Execute an effective customer-centric content marketing campaign
  • Reuse content more effectively with waterfall approach
  • Choose the software tools that are right for you
  • Understand how to strategically incorporate AI tools into your workflow
  • Confidently hire contract or full-time writers/editors/designers

Included with Platinum Passes, upgrade required for Main Event Passes
  • Content Marketing

Advanced SEO Tactics for 2022

  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

Lesson One: Reviewing the Important SEO Basics for 2022

Before we delve into some really specific areas, we’ll have a quick refresher of SEO basics that are still very important in 2022 (and touch on things that are no longer relevant).

In this lesson, you’ll learn:

  • Indexing vs. Ranking Factors for SEO
  • Which SEO fundamentals are still relevant and which are not

Lesson Two: Winning at SEO in 2022 with Core Web Vitals

Introduced in May 2020, Core Web Vitals (CWV) are essentially an extension of Google’s measurements to rank websites and their key usability metrics. While many are familiar with the page speed load measurement as an SEO metric, CWV evolves beyond just page load speed to additional usability measurements such as cumulative layout shift, which can lead to visitors clicking on the wrong links inadvertently. This session will review the CWV elements, common pitfalls, and how to begin improving overall CWV metrics as this measurement continues to roll out as part of Google’s ranking algorithm.

In this lesson, you’ll learn:

  • What the core vitals are
  • Tools you can use to measure your (and your competitors’) compliance
  • How to fix common issues with CWV

Lesson Three: SEO + Content – How to Create Content that Ranks

Even before 2022 there was a strong connection between page content and SEO success, and that bond seems stronger than ever. In this session, we’ll talk about how to improve your page content for SEO purposes and great ways to measure how effective specific content is at not just driving organic search traffic, but engagement, lead generation, and sales.

In this lesson, you’ll learn:

  • How to develop content that drives website traffic and the key components to focus on
  • Apply measurement tactics to identify just how well content is performing

Lesson Four: SEO Is More Than Ranking – Driving Conversion with CRO

As SEO marketers, we want to drive organic traffic to the site. But how do we know it’s the RIGHT traffic? Traffic that will become a lead or customer? Keywords alone can’t define that. It may be time to incorporate conversion rate optimization (CRO) into your SEO plan to improve the ultimate performance of all of your organic search efforts.

In this session, you’ll learn:

  • How to identify pages that are performing well in organic search but maybe aren’t always pulling their weight for engagement, lead generation, or sales
  • How to implement CRO tests using Google Optimize to continually make improvements on your page’s performance

Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

Building the Brand Trifecta: Develop the Three Key Messaging Components that Wins More Work

  • Kate DiLeo, Kate DiLeo Branding
  • Kate DiLeo

Poor brand definition, positioning, and presence lead to a painful lack of buyers. That’s real risk for your bottom line. The good news is you can develop a brand that gets the right prospect to the right table at the right time. This hands-on mastermind will teach you how to pinpoint your brand’s unique tone of voice, surgically define your unique target audiences, uncover key messaging that articulates the most important problem you solve, and subsequently write the core brand components that will compel your audiences to want to buy from you versus the competition.

At the end of this Masterclass, you’ll be able to:

  • Hone in on your brand’s personality and tone of voice, so that your message authentically sounds and seems like you
  • Define what “ideal” looks like for your target audiences and uncover the bottom-line heart pain you solve for each
  • Develop the three key brand messaging components that provoke the prospect to want to have a conversation with you
  • Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy

Who should attend? This session is for marketing leaders who have direct responsibility for developing and implementing a brand strategy in alignment with their organization’s sales and marketing goals.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Branding

“I’ve never seen a conference go this in-depth, this is awesome!”

Digital Summit Masterclass attendee

What’s Included?

4 hours of deep-dive content, tips, and insights (per Masterclass)

Workbooks from all Masterclasses

Exclusive DS Masterclass Certification

The ROI from a DS Masterclass is unbelievable

We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.

But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.

We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.

FAQs about our Masterclasses

Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.

The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.

DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.

Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.

Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.

Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.