Agenda | Digital Summit Fort Lauderdale

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

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Day 1 Monday, October 10

8:30am - 12:30pm

Crafting Customer-Centric Content That Drives Authority and Traffic

Masterclass
  • Dale Bertrand, Fire&Spark
  • Dale Bertrand

At the end of this Masterclass, you’ll be able to:

  • Execute an effective customer-centric content marketing campaign
  • Reuse content more effectively with waterfall approach
  • Choose the software tools that are right for you
  • Understand how to strategically incorporate AI tools into your workflow
  • Confidently hire contract or full-time writers/editors/designers

Included with Platinum Passes, upgrade required for Main Event Passes
  • Content Marketing

Advanced SEO Tactics for 2022

Masterclass
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

At the end of this Masterclass, you’ll be able to:

  • Indexing vs. Ranking Factors for SEO
  • Which SEO fundamentals are still relevant and which are not
  • What the core vitals are
  • Tools you can use to measure your (and your competitors’) compliance
  • How to fix common issues with CWV
  • How to develop content that drives website traffic and the key components to focus on
  • Apply measurement tactics to identify just how well content is performing
  • How to identify pages that are performing well in organic search but maybe aren’t always pulling their weight for engagement, lead generation, or sales
  • How to implement CRO tests using Google Optimize to continually make improvements on your page’s performance

Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

Building the Brand Trifecta: Develop the Three Key Messaging Components that Wins More Work

Masterclass
  • Kate DiLeo, Kate DiLeo Branding
  • Kate DiLeo

At the end of this Masterclass, you’ll be able to:

  • Hone in on your brand’s personality and tone of voice, so that your message authentically sounds and seems like you
  • Define what “ideal” looks like for your target audiences and uncover the bottom-line heart pain you solve for each
  • Develop the three key brand messaging components that provoke the prospect to want to have a conversation with you
  • Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy

Who should attend? This session is for marketing leaders who have direct responsibility for developing and implementing a brand strategy in alignment with their organization’s sales and marketing goals.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Branding

1:15pm - 2:15pm

Recession-Proof Marketing: 8 Tips I Learned After 8 Years Working at Instagram & YouTube

Keynote
  • Jon Youshaei, Formerly of Instagram & YouTube
  • Jon Youshaei

Reaching millions of people isn’t an accident. It’s a process – one that Jon Youshaei mastered as a leading marketer at YouTube, Instagram and writer for Forbes and Time magazine. Especially with a recession looming, there’s never been a better time to revamp your marketing to reach more people at lower costs.

In this keynote, Youshaei shares the latest tools, tips, and tactics you’ll need to do exactly that, including how to use artificial intelligence in a way that most of your competitors won’t. By the end of his talk, you’ll have your notepad filled with how to break through the noise without breaking the bank.

As a bonus, Jon will also host a Q&A after the keynote and do live “Instagram Audits” where he’ll review your brand’s page and provide a list of personalized changes you can implement immediately.

2:30pm - 3:00pm

All Weather Marketing: How to Emerge Stronger from Recession

  • Ty Heath, LinkedIn
  • Ty Heath

After this session, you’ll be able to:

  • Apply lessons learned from good data to emerge stronger from recession and other hard times
  • Invest in strategies that have been proven to work in many different markets and for different customer types
  • Use tactics to better navigate future challenges
  • Culture, Impact & Leadership
  • Marketing Operations
  • Strategy

Building the Brand Trifecta: Develop the 3 Key Messaging Components of a Brand that Wins More Work

  • Kate DiLeo, Kate DiLeo Branding
  • Kate DiLeo

After this session, you’ll be able to:

  • Implement best practices for creating a strong brand message that creates the path of least resistance to revenue
  • Apply the three key brand components that provoke your prospects to want to have a conversation with you
  • Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy

  • Branding

Creating, Launching, and Executing A Successful Marketing Campaign

  • Katherine Cotsonas, k + co.
  • Katherine Cotsonas

After this session, you’ll be able to:

  • Implement efficient process for creating and executing a marketing campaign
  • Identify signs of organizational resistance and the reasons behind them
  • Successfully see a campaign from conception to execution and measure KPIs that defend your process

This session is for digital marketers who want to understand how to create, launch, and execute successful campaigns when working cross-functionally.

  • Culture, Impact & Leadership
  • Marketing Operations
  • Strategy

3:15pm - 3:45pm

Migrating to GA4: How to Prepare Now for the Mandatory Transition

  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

After this session, you’ll be able to:

  • Create a GA4 migration plan for your organization
  • Ensure that your GA4 property mirrors much of what you currently measure in Universal Analytics
  • Archive your historical Universal Analytics for future access

  • Customer Experience
  • Data & Analytics
  • Website

How to Create an Emotional Connection for Lifelong Customer Loyalty

  • Martine Cadet, Kaderique Media, LLC
  • Martine Cadet

After this session, you’ll be able to:

  • Apply a new and unique approach to social media marketing to grow your business in 2022 without spending a dime on Ads
  • Double your conversion rate and build a strong connection with your audience using the ‘T.E.R.A’ method without getting overwhelmed
  • Focus your attention in the right places to increase profitability by 63% (hint: what you sell is NOT the most important thing to your customers)

  • Content Marketing
  • Customer Experience
  • Social Media

Don’t Delay Design: Understanding the Business Value of UX

  • Sharanya Ravichandran, JPMorgan Chase
  • Sharanya Ravichandran

After this session you’ll be able to:

  • Capitalize on the business value of design and its impact on customer satisfaction
  • Employ effective design strategies to drive better business outcomes
  • Implement an engagement model to collaborate with design at key decision points

  • Consumer Behavior
  • Customer Experience
  • UX & Design

4:00pm - 4:30pm

5 Keys to Building a Fearless and Brilliant Marketing Team

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Walk away with a worksheet designed to help leaders identify and close broken feedback loops for tight and fast-paced communication
  • Reduce fear among team members to increase experimentation and innovation
  • Identify and eliminate systemic taxes currently slowing your team down
  • Apply tactical models for key information sharing and transparency among team members

  • Culture, Impact & Leadership
  • Marketing Operations

Maximize Marketing Budgets With Full-Funnel Influencer Campaigns

  • Courtney Spritzer, Socialfly
  • Courtney Spritzer

After this session, you’ll be able to:

  • Utilize key content types and platform capabilities for your influencer campaign
  • Expand the reach of your campaign with strategic amplification
  • Understand the tactics and tools required to reach your conversion goals
  • Accurately measure and track the success of your campaign
  • Leverage influencer content as lifestyle assets

This session is for direct to consumer digital marketers who are interested in generating awareness and driving revenue through influencer marketing.

  • Branding
  • Content Marketing
  • Influencer Marketing
  • Social Media

Leverage Email Automation to Boost Your Sales Team’s Closing Success

  • Kevin Snow, Time on Target
  • Kevin Snow

After this session, you’ll be able to:

  • Identify key points in your sales process where you can insert automated emails that support the prospect’s buying process
  • Create automated emails that map to specific sales stage goals
  • Use prospect behavior to identify your prospects’ position in the sales process and send more timely and relevant emails

This session is for digital marketers that support a sales team or support owners that actively conduct face to face sales activities; and want to shorten their sales cycle and increase their close rate.

  • Automation
  • Email Marketing
  • Lead Gen / Conversion / Retention

4:30pm - 5:30pm

Opening Reception

Day 2 Tuesday, October 11

8:30am - 9:00am

Customer Experience: Gain a Competitive Advantage with Usability Testing

  • Melanie Pearl, Union
  • Melanie Pearl

After this session, you’ll be able to:

  • Show the investment value of User Testing to your company’s stakeholders
  • Successfully perform User Testing, gather valuable insights and implement them
  • Improve the Customer Experience of your digital platforms and programming

This session is for digital marketers who have several years’ experience strategizing, designing and/or supporting the launch of web platforms, apps, campaigns or programs.

  • Customer Experience

Improve Your SEO with Google E-A-T: Learn It, Live It, Love It!

  • Jon-Mikel Bailey, Wellspring Digital
  • Jon-Mikel Bailey

After this session, you’ll be able to:

  • Build authority, trust, and reach by incorporating E-A-T into your SEO & marketing tactics
  • Create an E-A-T friendly content marketing strategy
  • Develop structured data that supports E-A-T

This session is for digital marketers who have experience with content strategy and SEO and want to understand how to build authority, trust, and reach by focusing on E-A-T friendly digital marketing tactics.

  • Content Marketing
  • Data & Analytics
  • SEO & Search

(R)evolutionize Your Business with Digital Media

  • Andrew Smith, initiate-it
  • Andrew Smith

After this session, you’ll be able to:

  • Execute a nimble testing strategy using creative messaging to engage with target audiences on digital and traditional platforms
  • Enhance and optimize landing pages
  • Leverage third-party technology to understand your data, generate leads and increase conversions

  • Data & Analytics
  • Marketing Operations
  • Strategy
  • Website

9:15am - 9:45am

The World’s Greatest SEO Audit: Transformative Strategies to Futureproof your Success

  • Matthew Capala, Alphametic
  • Matthew Capala

After this session, you’ll be able to:

  • Adapt to the recent Google changes to position your strategy ahead of the evolving algorithm (and the competition)
  • Perform a strategic and action-oriented SEO audit to prioritize your content, UX, backlink, and technical strategies
  • Identify and focus on the 20% of the strategies that will drive 80% business results to develop a winning SEO Roadmap
  • Upgrade your SEO game by learning the latest advanced strategies from the trenches

  • Content Marketing
  • SEO & Search

15 Social Media Lessons it Took 15 Years to Learn, with 15 Takeaways for Today

  • Jim Tobin, Ignite Social Media
  • Jim Tobin

After this session, you’ll be able to:

  • Apply tactics from 15 years of social media insights to your own social media marketing
  • Avoid common social media marketing pitfall
  • Take steps today to strengthen your social media efforts

  • Social Media

How to Boost Your Website Conversion Rates in 30 Minutes

Presented by Pantheon
  • Johnny Hughes, Designzillas
  • Johnny Hughes

After this session, you’ll be able to:

  • Understand the anatomy of a proven website wireframe
  • Transform your website into an effective conversion funnel
  • Apply recommended lead magnets to use in different funnel stages
  • Implement proven best practices based on a live professional review and audit of audience websites

Who should attend? This session is for digital marketers and business leaders responsible for driving growth for their organizations through converting leads and sales online.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Lead Gen / Conversion / Retention
  • Website

10:00am - 10:30am

2022 B2B Trends for the Contrarian Marketer

  • Ty Heath, LinkedIn
  • Ty Heath

After this session, you’ll be able to:

  • Gain a competitive advantage by following little-known B2B best practices
  • Find the bravery to reject consensus opinion and embrace contrarian marketing ideas
  • Identify B2B marketing trends to achieve success in 2022 and beyond

  • B2B

5 Steps to Elevate Your Video Advertising

Presented by Effectv, A Comcast Company
  • Todd Weissman, Effectv, A Comcast Company
  • Todd Weissman

After this session, you’ll be able to:

  • Understand what data sets should inform your video strategy
  • Build reach across a fragmented video ecosystem
  • Make considerations for audiences, geography & creative
  • Better measure success with video

This session is for anyone who is utilizing or considering TV & video in their marketing mix and is looking for proven criteria to build data-driven video campaigns that deliver effective results.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Video Marketing

Developing Brand-Inspired Content Marketing

  • Mitch Duckler, FullSurge
  • Mitch Duckler

After this session, you’ll be able to:

  • Create content that is both customer-valued and brand-centric
  • Use brand story as an inspiration for content development
  • Incorporate ‘brand pillars’ as a framework for content planning

This session is for content and brand marketers who have several years’ experience with content strategy and want to understand how to use content marketing to deepen customer relationships and build greater long-term brand equity.

  • Branding
  • Content Marketing
  • Strategy

10:30am - 11:00am

Networking Break

11:00am - 11:30am

Think Different: The Boundaries of Creativity Are Meant to be Pushed

  • Tyler Farnsworth, Campfire
  • Tyler Farnsworth

After this session, you’ll be able to:

  • Look to the edges to help propel new levels of creative thought inside your organization
  • Gain an elevated perspective of what’s possible
  • Return to the office ready to rock the boat and create your own future

  • Consumer Behavior
  • Creativity
  • Customer Experience

Boost Consumer Engagement on Social in a Post-Pandemic Society

  • Carlos Gil, Bestselling Author & NFT Advisor
  • Carlos Gil

After this session, you’ll be able to:

  • Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
  • Develop industry-leading strategies for engaging customers as a “marketing savage”
  • Create content that converts without going for the sale right away
  • Know how to use TikTok effectively to build community and brand awareness
  • Implement best practices from notable organizations, including Wendy’s and others

  • Influencer Marketing
  • Social Media
  • Strategy

11:45am - 12:15pm

How to Create Your Brand Story Video

  • Jordan Lung, JL Video
  • Jordan Lung

After this session, you’ll be able to:

  • Identify the right type of video to most effectively tell your brand story
  • Create a strong content framework for your brand story video
  • Produce your own brand story video, from writing the script to editing

  • Content Marketing
  • Video Marketing

Attract + Convert Your Perfect Customer on Instagram

  • Farhana Cannon, iMedia Exposure
  • Farhana Cannon

After this session, you’ll be able to:

  • Strengthen your brand on Instagram and grow your social presence and followers
  • Connect with and capture more leads on Instagram to ultimately increase sales
  • Position yourself as an expert in your space

  • Instagram
  • Social Media

How-To Perform A Succesful Content Audit

  • Melissa Meredith, Content Creative
  • Melissa Meredith

After this session, you’ll be able to:

  • Successfully perform a content audit
  • Use your audit to inform your content strategy
  • Measure the success of your content initiatives

  • Content Marketing

12:15pm - 1:15pm

Lunch & Networking Break

1:15pm - 1:45pm

Purpose-Driven SEO: A Modern SEO Strategy that Any Company Can Apply

  • Dale Bertrand, Fire&Spark
  • Dale Bertrand

After this session, you’ll be able to:

  • Capitalize on Google’s AI which is tuned to amplify brands that resonate with online consumers
  • Craft a purpose-driven strategy that resonates with search engines
  • Apply lessons learned from case studies of leading brands with a purpose purpose-driven approach to SEO

This session is for intermediate and advanced digital marketers who have several years’ experience and want to understand how to reach their SEO goals with more efficiency.

  • SEO & Search
  • Website

A 2022 Black Friday + Cyber Monday Email Marketing Strategy & Plan, Done for You

  • Marilyn Gil, Third Comma LLC, Marilyn Gil Marketing
  • Marilyn Gil

After this session you’ll be able to:

  • Walk away with your BFCM (Black Friday, Cyber Monday) email marketing calendar completed
  • Create a BFCM email that converts
  • Identify when and how often to send your BFCM emails

This session is for digital marketers who are tight on time and want to maximize email revenue this holiday season.

  • Email Marketing
  • Lead Gen / Conversion / Retention
  • Strategy

Session Information Coming Soon

2:00pm - 2:30pm

NEW Email Marketing Tips: Do This, Not That

  • Jay Schwedelson, SubjectLine.com / Worldata Group
  • Jay Schwedelson

After this session, you’ll be able to:

  • Double open rates with a few simple and quick tweaks to your campaigns
  • Apply new emerging email marketing tactics from the last 3 months
  • Avoid email pitfalls that are holding back huge performance

  • Email Marketing

Turn Your Reputation Into Revenue: How to Build an Influential Personal Brand

  • Amy LaVallie, Brand Builders Group
  • Amy LaVallie

After this session, you’ll be able to:

  • Uncover and utilize the #1 secret to building a bestselling personal brand
  • Ask and answer 6 critical questions that will help differentiate you in the marketplace
  • Understand what really matters to consumers when deciding whom to hire
  • Build a self-propelling online and offline personal brand infrastructure

  • Branding
  • Professional Development

How to Leverage MarTech Tools for Growth Marketing

  • Valerie Jennings, Jennings Social Media & MarTech
  • Valerie Jennings

After this session, you’ll be able to:

  • Establish MQL and SQL goals with your marketing and sales teams to create a growth marketing strategy
  • Streamline the prospecting and sales process using performance-based AI and MarTech-focused strategies
  • See how new MarTech platforms can help track, measure and amplify your success on LinkedIn and other channels to support lead generation

  • Content Marketing
  • Emerging Technology
  • Lead Gen / Conversion / Retention
  • MarTech
  • Paid Advertising
  • SEO & Search

2:45pm - 3:15pm

Navigating Amazon, the Age of Retail Media, and the Rise of 1st Party Data

  • Andy Thompson, Booyah Advertising
  • Andy Thompson

After this session, you’ll be able to:

  • Successfully navigate shifts in digital advertising through a foundational knowledge of Retail Media and marketplaces
  • Gain an understanding of Amazon advertising and how it’s changing digital media
  • Identify the link between the loss of 3rd party cookies and the rise of Retail Media, and how to respond to it

  • Data & Analytics
  • Ecommerce
  • Paid Advertising

The Powerful 3-Step Events Blueprint to Land 26,000 Registrations and 6,100 Paid Users

  • Anna Tutckaia, ManyChat
  • Anna Tutckaia

At the end of this session, you’ll walk away with:

  • The powerful 3-step framework to craft a high-impact event that your target market simply can’t resist
  • An in-depth look into how you’ll implement each step from scratch
  • A free Events Starter Kit to kick-start your planning, including fill-in-the-blanks email templates and an event management tracker
This session is designed for digital marketers, business owners launching a new product, or anyone considering launching online events – whether your budget is $5,000 or $5,000,000.
  • Event Marketing
  • Lead Gen / Conversion / Retention

Meta Meets the Metaverse: Stepping into The Future and Understanding What Lies Ahead

  • Daniella Valeriano, Meta
  • Daniella Valeriano
  • Emerging Technology

3:30pm - 4:00pm

Let’s BeReal: What Gen Z’s Favorite New Social Platform Teaches Brands About Authentic Storytelling

  • Briana Philippe, Subway
  • Briana Philippe
  • Millennials & Gen Z
  • Social Media
  • Storytelling

Session Information Coming Soon

4:00pm - 5:00pm

Closing Reception